Asahara Shuzo is a family brewery located in Saïtama Prefecture, in the heart of the hills that precede the Chichibu mountains. This green, hilly region, known as Okumusashu, is famous for its tradition of growing fruit trees, particularly plums and yuzu. Founded at the end of the 19th century, the Asahara brewery hired a young, dynamic and innovative Toji in his thirties.
The brewery has enjoyed great success thanks to the variety and originality of its products: sakes, but also plum liqueurs, Yuzu, Mikan and rice beers.